MARIANI, MARCELLO MARIA
MARIANI, MARCELLO MARIA
DISA - DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di IIa fascia
M. M. Mariani; MARIANI M.; MARIANI; Mariani M.M.; M. MARIANI; Mariani Marcello M.; Marcello M. Mariani
Marketing and Network Management of Cultural Routes: Evidence from the Cultural Routes of the Council of Europe
In corso di stampa Mariani, MM; Gaeta, J
Cybersecurity resilience and innovation ecosystems for sustainable business excellence: Examining the dramatic changes in the macroeconomic business environment
2025 Singh, Kuldeep; Chatterjee, Sheshadri; Mariani, Marcello; Fosso Wamba, Samuel
Exploring the Role of Product Attributes in 9-Ending Pricing Strategies: A Study on Online Retailing
2025 Gaspar Gonçalves, Mariana; Barbosa, Belem; Ramon Saura, Jose; Mariani, Marcello
The exploration of users’ perceived value from personalization and virtual conversational agents to enable a smart home assemblage– A mixed method approach
2025 Hubert, M.; Kazemi, S.; Hubert, M.; Carugati, A.; Mariani, M. M.
The impact of growth hacking on firm performance under environmental turbulence: A moderated-mediation analysis
2025 Joshi, Yatish; Bodhi, Rahul; Chatterjee, Sheshadri; Mariani, Marcello
A social network analysis of interlocking directorates in the accommodation sector
2024 Baggio R.; Guizzardi A.; Mariani M.
Artificial Intelligence (AI) Capabilities and the R&D Performance of Organizations: The Moderating Role of Environmental Dynamism
2024 Kumar, V.; Kumar, S.; Chatterjee, S.; Mariani, M.
Artificial intelligence in service industries: customers’ assessment of service production and resilient service operations
2024 Mariani M.M.; Borghi M.
Assessing the influence of emerging technologies on organizational data driven culture and innovation capabilities: A sustainability performance perspective
2024 Chaudhuri R.; Chatterjee S.; Mariani M.M.; Wamba S.F.
Asymmetrical Influences of Service Robots’ Perceived Performance on Overall Customer Satisfaction: An Empirical Investigation Leveraging Online Reviews
2024 Borghi M.; Mariani M.M.
Cue-reactivity to brand logos of consumers with a compulsive buying tendency: A consumer neuroscience perspective
2024 Hubert M.; Hubert M.; Mariani M.M.
Digitalization of Supply Chain and Its Impact on Cost, Firm Performance, and Resilience: Technology Turbulence and Top Management Commitment as Moderator
2024 Chatterjee S.; Mariani M.; Ferraris A.
Divergent Market Reactions to Abstract Language: A Multicountry Event Study of European Central Bank Communications
2024 Harmon, D.; Mariani, M.
Generative artificial intelligence in innovation management: A preview of future research developments
2024 Mariani M., Dwivedi Y.
Investigating reviewers' intentions to post fake vs. authentic reviews based on behavioral linguistic features
2024 Kim J.M.; Park K.K.-C.; Mariani M.; Wamba S.F.
Optimizing the Digital Transformation Capability for Enhancing Economic Sustainability of Entrepreneurial Venture: The Moderating Role of Entrepreneurial Orientation
2024 Kumar, Vinod; Kumar, Vinod; Kumar, Sachin; Kumar, Sachin; Chatterjee, Sheshadri; Chatterjee, Sheshadri; Mariani, Marcello; Mariani, Marcello
Understanding employer branding within MNC subsidiaries: Evidence from MNC hotel subsidiaries in Indonesia
2024 Japutra A.; Situmorang R.; Mariani M.; Pereira V.
A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
2023 Mariani M.; Wirtz J.
Advancing algorithmic bias management capabilities in AI-driven marketing analytics research
2023 Akter S.; Sultana S.; Mariani M.; Wamba S.F.; Spanaki K.; Dwivedi Y.K.
Artificial intelligence empowered conversational agents: A systematic literature review and research agenda
2023 Mariani M.M.; Hashemi N.; Wirtz J.