The research explores the antecedents and the consequences fo marketing sales integration and tests the hypothesis in a sample of italian managers responding to a questionnaire.
F. Ancarani, P. Guenzi, G. Troilo (2005). Antecedents and consequences of Marketing and Sales integration. s.l : s.n.
Antecedents and consequences of Marketing and Sales integration
ANCARANI, FABIO GUIDO ULDERICO;
2005
Abstract
The research explores the antecedents and the consequences fo marketing sales integration and tests the hypothesis in a sample of italian managers responding to a questionnaire.File in questo prodotto:
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