Any field of knowledge, from religion, psychology to economics has produced a vast literature on Happiness. The media,or example, frequently pose the question on how comes that depression is more likely to happen in Western countries than in poorer areas of the world.People were asked to take photos that describe the happy occasion, so they kept a camera all along their journey/activities. The opportunity to collect visuals has strongly enriched the research but also gave people the opportunity to make of the diary a more personal, experimental and creative experience. It is possible to build a model for estimating the coordinates for the words unmapped on Semiometrie and using these coordinates to classify stories into the qualitative classification designed by FCL. We can also classify a respondent (a customer) using his/her happiness story into Semiometrie, and therefore also into a specific profile for a direct marketing campaign.

From marketing to "societing". Reading ethnographic material through the use of digital matrix and Semiometrie

CAMILLO, FURIO;
2005

Abstract

Any field of knowledge, from religion, psychology to economics has produced a vast literature on Happiness. The media,or example, frequently pose the question on how comes that depression is more likely to happen in Western countries than in poorer areas of the world.People were asked to take photos that describe the happy occasion, so they kept a camera all along their journey/activities. The opportunity to collect visuals has strongly enriched the research but also gave people the opportunity to make of the diary a more personal, experimental and creative experience. It is possible to build a model for estimating the coordinates for the words unmapped on Semiometrie and using these coordinates to classify stories into the qualitative classification designed by FCL. We can also classify a respondent (a customer) using his/her happiness story into Semiometrie, and therefore also into a specific profile for a direct marketing campaign.
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CAMILLO F.; FRANCESCO MORACE; TIZIANA TRALDI
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/3957
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