The article presents the issue of marketing strategies in emerging markets, which are becoming an important area of studies in marketing and management. A multiple case study is developed

Winning in Rural Emerging Markets: General Electric's Research Study on MNCs / Ancarani; F.; Judy Frels; Joanne Miller; Chiara Saibene; Massimo Barberio. - In: CALIFORNIA MANAGEMENT REVIEW. - ISSN 0008-1256. - STAMPA. - 56:4(2014), pp. 31-53. [10.1525/cmr.2014.56.4.31]

Winning in Rural Emerging Markets: General Electric's Research Study on MNCs

ANCARANI, FABIO GUIDO ULDERICO;
2014

Abstract

The article presents the issue of marketing strategies in emerging markets, which are becoming an important area of studies in marketing and management. A multiple case study is developed
2014
Winning in Rural Emerging Markets: General Electric's Research Study on MNCs / Ancarani; F.; Judy Frels; Joanne Miller; Chiara Saibene; Massimo Barberio. - In: CALIFORNIA MANAGEMENT REVIEW. - ISSN 0008-1256. - STAMPA. - 56:4(2014), pp. 31-53. [10.1525/cmr.2014.56.4.31]
Ancarani; F.; Judy Frels; Joanne Miller; Chiara Saibene; Massimo Barberio
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/393320
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 11
  • ???jsp.display-item.citation.isi??? 10
social impact