The article presents the issue of marketing strategies in emerging markets, which are becoming an important area of studies in marketing and management. A multiple case study is developed
Winning in Rural Emerging Markets: General Electric's Research Study on MNCs
ANCARANI, FABIO GUIDO ULDERICO;
2014
Abstract
The article presents the issue of marketing strategies in emerging markets, which are becoming an important area of studies in marketing and management. A multiple case study is developedFile in questo prodotto:
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