Based on in-depth semi-structured interviews with 133 buyers from the Russian Federation, this paper illustrates several critical and peculiar issues of decision making processes by Russian travel agents and tour operators in building Italy-based (and more specifically Emilia Romagna-based) tour packages. Major weaknesses of the Italian supply include the poor value for money, the lack of professionalism of local tourism operators (e.g., the delay in replying to e-mail), the inadequacy of websites, the unreliability of Italian standards of hotel classifications.
Mariani M. (2013). Exploring decision making processes in building Italy-based package tours: insights from Russian travel agents and tour operators. CZECH HOSPITALITY AND TOURISM PAPERS, 18, 3-18.
Exploring decision making processes in building Italy-based package tours: insights from Russian travel agents and tour operators
MARIANI, MARCELLO MARIA
2013
Abstract
Based on in-depth semi-structured interviews with 133 buyers from the Russian Federation, this paper illustrates several critical and peculiar issues of decision making processes by Russian travel agents and tour operators in building Italy-based (and more specifically Emilia Romagna-based) tour packages. Major weaknesses of the Italian supply include the poor value for money, the lack of professionalism of local tourism operators (e.g., the delay in replying to e-mail), the inadequacy of websites, the unreliability of Italian standards of hotel classifications.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
