Artificial Intelligence (AI) is transforming business models and reshaping skill demands in the labour market. Yet, micro and small enterprises (MSEs) face adoption challenges due to cultural, educational, and economic barriers. This study presents the results of an empirical survey based on a semi-structured questionnaire administered to a non- representative sample of 71 entrepreneurs from MSEs in Emilia-Romagna (Italy). The aim was to explore perceptions, strategies, and training needs related to AI introduction. Findings reveal strong interest in AI, but over half of the respondents do not foresee future investments. Key barriers include lack of digital skills, high costs, and low awareness of AI benefits. These results point to the need for targeted training policies and closer collaboration among universities, training providers, and enterprises to support responsible AI integration.

Marcuccio, M., Lo Turco, V., Tassinari, M.E. (2025). Artificial intelligence, training, and micro and small-sized enterprises: a survey on entrepreneurs’ opinion = Intelligenza artificiale, processi formativi e micro e piccole imprese: un’indagine sui punti di vista degli imprenditori. FORM@RE, 25(1), 21-36 [10.36253/form-17179].

Artificial intelligence, training, and micro and small-sized enterprises: a survey on entrepreneurs’ opinion = Intelligenza artificiale, processi formativi e micro e piccole imprese: un’indagine sui punti di vista degli imprenditori

Massimo Marcuccio
;
Vanessa Lo Turco
;
Maria Elena Tassinari
2025

Abstract

Artificial Intelligence (AI) is transforming business models and reshaping skill demands in the labour market. Yet, micro and small enterprises (MSEs) face adoption challenges due to cultural, educational, and economic barriers. This study presents the results of an empirical survey based on a semi-structured questionnaire administered to a non- representative sample of 71 entrepreneurs from MSEs in Emilia-Romagna (Italy). The aim was to explore perceptions, strategies, and training needs related to AI introduction. Findings reveal strong interest in AI, but over half of the respondents do not foresee future investments. Key barriers include lack of digital skills, high costs, and low awareness of AI benefits. These results point to the need for targeted training policies and closer collaboration among universities, training providers, and enterprises to support responsible AI integration.
2025
Marcuccio, M., Lo Turco, V., Tassinari, M.E. (2025). Artificial intelligence, training, and micro and small-sized enterprises: a survey on entrepreneurs’ opinion = Intelligenza artificiale, processi formativi e micro e piccole imprese: un’indagine sui punti di vista degli imprenditori. FORM@RE, 25(1), 21-36 [10.36253/form-17179].
Marcuccio, Massimo; Lo Turco, Vanessa; Tassinari, Maria Elena
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/1022982
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