The case studies the impact on the finance position of a company as derived from marketing decision. In this case we analyze the impact on the value of Macron derived from the decision to implement a new marketing strategy
Marzo, M. (2021). Macron A: How much does a marketing strategy add ?.
Macron A: How much does a marketing strategy add ?
Massimiliano Marzo
2021
Abstract
The case studies the impact on the finance position of a company as derived from marketing decision. In this case we analyze the impact on the value of Macron derived from the decision to implement a new marketing strategyFile in questo prodotto:
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