Introduction. Les enjeux pragmatiques des discours programmateurs

This article explores the pragmatic stakes of “programmatic discourses,” which guide actions through structured directives and instructions. These discourses, often perceived as aesthetically plain, are shown to be complex, incorporating descriptive and argumentative elements. They play a critical role in aligning cultural practices and social values with actionable frameworks. The text examines the tension between abstract planning and situational implementation, emphasizing the need for dynamic adjustments based on environmental and cognitive factors. It highlights how programmatic discourses anticipate, adapt, and manage the balance between institutional norms and individual creativity. The study also delves into the rhetorical strategies, contextual influences, and performative power underlying these discourses.