FARACE, STEFANIA
FARACE, STEFANIA
DIPARTIMENTO DI SCIENZE AZIENDALI
Ricercatori a tempo determinato
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
2017 Farace S.; van Laer T.; de Ruyter K.; Wetzels M.
Brand Narratives in Social Media Communication: Implications for Consumer Sharing
2020 Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv
Communicating sustainability on TikTok: does it really work?
2023 Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan
Customer attitude and dispositions towards customized products: The interaction between customization model and brand
2013 Miceli G.N.; Raimondo M.A.; Farace S.
Implications of Service Provider Flexibility on Attitudinal Loyalty
2022 Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
2020 Farace S.; Roggeveen A.; Villarroel Ordenes F.; De Ruyter K.; Wetzels M.; Grewal D.
Self o mass branding? La relazione tra personalizzazione e marca
2013 Raimondo Maria Antonietta, Gaetano Miceli, Stefania Farace
Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing
2022 stefania farace; francisco villarroel ordenes
The Effect of Image Content and Text on Brand Narratives Sharing
2020 Farace Stefania; Villarroel Ordenes Francisco Javier; Grewal Dhruv; de Ruyter Ko
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions
2022 Stefania Farace; Francisco Javier Villarroel Ordenes
The power of narrative images: a visual semiotic analysis of consumer and brand messages in social media
2019 Stefania Farace
User-Generated Systems of Signs and Meanings in product customization: Taxonomies and research directions
2018 Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies | Farace S.; van Laer T.; de Ruyter K.; Wetzels M. | 2017-01-01 | EUROPEAN JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | - |
| Brand Narratives in Social Media Communication: Implications for Consumer Sharing | Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv | 2020-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Communicating sustainability on TikTok: does it really work? |
Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan |
2023-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Customer attitude and dispositions towards customized products: The interaction between customization model and brand | Miceli G.N.; Raimondo M.A.; Farace S. | 2013-01-01 | JOURNAL OF INTERACTIVE MARKETING | - | 1.01 Articolo in rivista | - |
| Implications of Service Provider Flexibility on Attitudinal Loyalty | Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations | Farace S.; Roggeveen A.; Villarroel Ordenes F.; De Ruyter K.; Wetzels M.; Grewal D. | 2020-01-01 | JOURNAL OF ADVERTISING | - | 1.01 Articolo in rivista | Patterns in Motion.pdf |
| Self o mass branding? La relazione tra personalizzazione e marca | Raimondo Maria Antonietta, Gaetano Miceli, Stefania Farace | 2013-01-01 | MERCATI E COMPETITIVITÀ | - | 1.01 Articolo in rivista | - |
| Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing | stefania farace; francisco villarroel ordenes | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Effect of Image Content and Text on Brand Narratives Sharing | Farace Stefania; Villarroel Ordenes Francisco Javier; Grewal Dhruv; de Ruyter Ko | 2020-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions | Stefania Farace; Francisco Javier Villarroel Ordenes | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The power of narrative images: a visual semiotic analysis of consumer and brand messages in social media | Stefania Farace | 2019-01-01 | - | ProefschriftMaken Maastricht | 3.01 Monografia / trattato scientifico in forma di libro | - |
| User-Generated Systems of Signs and Meanings in product customization: Taxonomies and research directions | Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli | 2018-01-01 | MERCATI E COMPETITIVITÀ | - | 1.01 Articolo in rivista | - |