FARACE, STEFANIA
FARACE, STEFANIA
DISA - DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di IIa fascia
Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication
2026 Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
The effect of non-facial emojis-text congruency on user satisfaction in chatbot interactions
2026 Pescatore, Mafalda; Farace, Stefania
TIME IN LANGUAGE: USING TIME-RELATED INFORMATION TO SHAPE CUSTOMER SATISFACTION IN SERVICE CHATS
2026 Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara
EXPLORING THE EFFECTIVENESS OF CARTOONLIKE VS. REALISTIC STYLES IN MARKETING COMMUNICATIONS
2025 Farace, Stefania
Green marketing strategies in video content
2025 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
How does gamification affect customer behavior and revenue?
2025 Farace, Stefania; Montaguti, Elisa; Valentini, Sara; Zammit, Alessandra
How time-related information affects customer satisfaction in chat-based interactions
2025 Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara
HOW TO COMBINE IMAGES AND TEXT OVERLAY TO INCREASE SOCIAL MEDIA ENGAGEMENT
2025 Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
Livestream selling: how background and product type influence consumers’ willingness to buy
2025 Farace, Stefania; Roggeveen, Anne
MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS
2025 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Multimodalità nella comunicazione di marketing. Prospettive teoriche ed evidenze empiriche
2025 Farace, Stefania
The Effect of the Cartoonlike Style on Consumer Engagement
2025 Farace, Stefania
THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFACTION
2025 Pescatore, Mafalda; Farace, Stefania
Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior
2025 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Less is More: How the Degree of Multimodality Affects Consumer Engagement
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Multimodal Marketing Communication
2024 Farace, Stefania
The influence of congruent emojis on chatbot perceived competence and customer satisfaction
2024 Pescatore, Mafalda; Farace, Stefania
UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
VISUAL FRAMING IN LIVESTREAMING: THE EFFECT OF BACKGROUND AND PRODUCT TYPE ON CONSMER WILLINGNESS TO BUY
2024 Farace, Stefania; Roggeveen, Anne
Visual Rightness of Text Overlay and Image Combinations in Social Media Communication
2024 Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication | Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko | 2026-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | Farace et al.2025 JM.pdf |
| The effect of non-facial emojis-text congruency on user satisfaction in chatbot interactions | Pescatore, Mafalda; Farace, Stefania | 2026-01-01 | ITALIAN JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | s43039-025-00126-w (1).pdf |
| TIME IN LANGUAGE: USING TIME-RELATED INFORMATION TO SHAPE CUSTOMER SATISFACTION IN SERVICE CHATS | Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara | 2026-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| EXPLORING THE EFFECTIVENESS OF CARTOONLIKE VS. REALISTIC STYLES IN MARKETING COMMUNICATIONS | Farace, Stefania | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Green marketing strategies in video content | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2025-01-01 | ECONOMIA & MANAGEMENT | - | 1.01 Articolo in rivista | - |
| How does gamification affect customer behavior and revenue? | Farace, Stefania; Montaguti, Elisa; Valentini, Sara; Zammit, Alessandra | 2025-01-01 | ITALIAN JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | s43039-025-00119-9 (2).pdf |
| How time-related information affects customer satisfaction in chat-based interactions | Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| HOW TO COMBINE IMAGES AND TEXT OVERLAY TO INCREASE SOCIAL MEDIA ENGAGEMENT | Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyt...er, Ko | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Livestream selling: how background and product type influence consumers’ willingness to buy | Farace, Stefania; Roggeveen, Anne | 2025-01-01 | INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT | - | 1.01 Articolo in rivista | 10-1108_ijrdm-10-2024-0547.pdf |
| MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Multimodalità nella comunicazione di marketing. Prospettive teoriche ed evidenze empiriche | Farace, Stefania | 2025-01-01 | - | Franco Angeli | 3.01 Monografia / trattato scientifico in forma di libro | - |
| The Effect of the Cartoonlike Style on Consumer Engagement | Farace, Stefania | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFACTION | Pescatore, Mafalda; Farace, Stefania | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2025-01-01 | - | Faculty of Social Sciences University of Ljubljana | 4.01 Contributo in Atti di convegno | - |
| Less is More: How the Degree of Multimodality Affects Consumer Engagement | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2024-01-01 | - | - | 4.03 Poster | - |
| Multimodal Marketing Communication | Farace, Stefania | 2024-01-01 | - | Elgar | 2.05 Voce in dizionario o enciclopedia | - |
| The influence of congruent emojis on chatbot perceived competence and customer satisfaction | Pescatore, Mafalda; Farace, Stefania | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| VISUAL FRAMING IN LIVESTREAMING: THE EFFECT OF BACKGROUND AND PRODUCT TYPE ON CONSMER WILLINGNESS TO BUY | Farace, Stefania; Roggeveen, Anne | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Visual Rightness of Text Overlay and Image Combinations in Social Media Communication | Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyt...er, Ko | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |