FARACE, STEFANIA
FARACE, STEFANIA
DISA - DIPARTIMENTO DI SCIENZE AZIENDALI
Ricercatori a tempo determinato
EXPLORING THE EFFECTIVENESS OF CARTOONLIKE VS. REALISTIC STYLES IN MARKETING COMMUNICATIONS
2025 Farace, Stefania
HOW TO COMBINE IMAGES AND TEXT OVERLAY TO INCREASE SOCIAL MEDIA ENGAGEMENT
2025 Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
Livestream selling: how background and product type influence consumers’ willingness to buy
2025 Farace, Stefania; Roggeveen, Anne
MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS
2025 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Multimodalità nella comunicazione di marketing. Prospettive teoriche ed evidenze empiriche
2025 Farace, Stefania
Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication
2025 Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
The Effect of the Cartoonlike Style on Consumer Engagement
2025 Farace, Stefania
THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFACTION
2025 Pescatore, Mafalda; Farace, Stefania
Less is More: How the Degree of Multimodality Affects Consumer Engagement
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Multimodal Marketing Communication
2024 Farace, Stefania
The influence of congruent emojis on chatbot perceived competence and customer satisfaction
2024 Pescatore, Mafalda; Farace, Stefania
Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
VISUAL FRAMING IN LIVESTREAMING: THE EFFECT OF BACKGROUND AND PRODUCT TYPE ON CONSMER WILLINGNESS TO BUY
2024 Farace, Stefania; Roggeveen, Anne
Visual Rightness of Text Overlay and Image Combinations in Social Media Communication
2024 Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
Communicating sustainability on TikTok: does it really work?
2023 Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan
How Effective Are Cartoonlike Spokespeople in Advertising?
2023 Farace, Stefania
Implications of Service Provider Flexibility on Attitudinal Loyalty
2022 Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine
Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing
2022 stefania farace; francisco villarroel ordenes
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions
2022 Farace, Stefania; Villarroel Ordenes, Francisco Javier
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| EXPLORING THE EFFECTIVENESS OF CARTOONLIKE VS. REALISTIC STYLES IN MARKETING COMMUNICATIONS | Farace, Stefania | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| HOW TO COMBINE IMAGES AND TEXT OVERLAY TO INCREASE SOCIAL MEDIA ENGAGEMENT | Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyt...er, Ko | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Livestream selling: how background and product type influence consumers’ willingness to buy | Farace, Stefania; Roggeveen, Anne | 2025-01-01 | INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT | - | 1.01 Articolo in rivista | 10-1108_ijrdm-10-2024-0547.pdf |
| MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Multimodalità nella comunicazione di marketing. Prospettive teoriche ed evidenze empiriche | Farace, Stefania | 2025-01-01 | - | Franco Angeli | 3.01 Monografia / trattato scientifico in forma di libro | - |
| Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication | Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko | 2025-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | - |
| The Effect of the Cartoonlike Style on Consumer Engagement | Farace, Stefania | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFACTION | Pescatore, Mafalda; Farace, Stefania | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Less is More: How the Degree of Multimodality Affects Consumer Engagement | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2024-01-01 | - | - | 4.03 Poster | - |
| Multimodal Marketing Communication | Farace, Stefania | 2024-01-01 | - | Elgar | 2.05 Voce in dizionario o enciclopedia | - |
| The influence of congruent emojis on chatbot perceived competence and customer satisfaction | Pescatore, Mafalda; Farace, Stefania | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| VISUAL FRAMING IN LIVESTREAMING: THE EFFECT OF BACKGROUND AND PRODUCT TYPE ON CONSMER WILLINGNESS TO BUY | Farace, Stefania; Roggeveen, Anne | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Visual Rightness of Text Overlay and Image Combinations in Social Media Communication | Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyt...er, Ko | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Communicating sustainability on TikTok: does it really work? |
Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan |
2023-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| How Effective Are Cartoonlike Spokespeople in Advertising? | Farace, Stefania | 2023-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Implications of Service Provider Flexibility on Attitudinal Loyalty | Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing | stefania farace; francisco villarroel ordenes | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions | Farace, Stefania; Villarroel Ordenes, Francisco Javier | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |