CRIS Current Research Information System

FARACE, STEFANIA

FARACE, STEFANIA  

DISA - DIPARTIMENTO DI SCIENZE AZIENDALI  

Ricercatori a tempo determinato  

Mostra records
Risultati 1 - 20 di 22 (tempo di esecuzione: 0.014 secondi).
Titolo Autore(i) Anno Periodico Editore Tipo File
EXPRESS: Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko 9999-01-01 JOURNAL OF MARKETING - 1.01 Articolo in rivista -
EXPLORING THE EFFECTIVENESS OF CARTOONLIKE VS. REALISTIC STYLES IN MARKETING COMMUNICATIONS Farace, Stefania 2025-01-01 - - 4.01 Contributo in Atti di convegno -
HOW TO COMBINE IMAGES AND TEXT OVERLAY TO INCREASE SOCIAL MEDIA ENGAGEMENT Farace, Stefania; VILLARROEL ORDENES, FRANCISCO JAVIER; Herhausen, Dennis; Grewal, Dhruv; de ruyt... espandier, Ko 2025-01-01 - - 4.01 Contributo in Atti di convegno -
MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa 2025-01-01 - - 4.01 Contributo in Atti di convegno -
Less is More: How the Degree of Multimodality Affects Consumer Engagement Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa 2024-01-01 - - 4.03 Poster -
Multimodal Marketing Communication Farace, Stefania 2024-01-01 - Elgar 2.05 Voce in dizionario o enciclopedia -
Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa 2024-01-01 - - 4.01 Contributo in Atti di convegno -
UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa 2024-01-01 - - 4.01 Contributo in Atti di convegno -
Communicating sustainability on TikTok: does it really work? Stefania Farace,
Cristoforo Losito,
Elisa Montaguti,
Annamaria Tuan 		2023-01-01 - - 4.01 Contributo in Atti di convegno -
Implications of Service Provider Flexibility on Attitudinal Loyalty Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine 2022-01-01 - - 4.01 Contributo in Atti di convegno -
Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing stefania farace; francisco villarroel ordenes 2022-01-01 - - 4.01 Contributo in Atti di convegno -
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions Stefania Farace; Francisco Javier Villarroel Ordenes 2022-01-01 - - 4.01 Contributo in Atti di convegno -
Brand Narratives in Social Media Communication: Implications for Consumer Sharing Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv 2020-01-01 - - 4.01 Contributo in Atti di convegno -
Brand Narratives in Social Media: Implications for Consumer Sharing Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko 2020-01-01 - American Marketing Association 4.01 Contributo in Atti di convegno -
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations Farace S.; Roggeveen A.; Villarroel Ordenes F.; De Ruyter K.; Wetzels M.; Grewal D. 2020-01-01 JOURNAL OF ADVERTISING - 1.01 Articolo in rivista Patterns in Motion.pdf
The Effect of Image Content and Text on Brand Narratives Sharing Farace Stefania; Villarroel Ordenes Francisco Javier; Grewal Dhruv; de Ruyter Ko 2020-01-01 - - 4.01 Contributo in Atti di convegno -
The Effect of Image Content and Text Similarity on Brand Narratives Sharing Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko 2020-01-01 - Association for Consumer Research 4.01 Contributo in Atti di convegno -
The power of narrative images: a visual semiotic analysis of consumer and brand messages in social media Stefania Farace 2019-01-01 - ProefschriftMaken Maastricht 3.01 Monografia / trattato scientifico in forma di libro -
User-Generated Systems of Signs and Meanings in product customization: Taxonomies and research directions Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli 2018-01-01 MERCATI E COMPETITIVITÀ - 1.01 Articolo in rivista -
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies Farace S.; van Laer T.; de Ruyter K.; Wetzels M. 2017-01-01 EUROPEAN JOURNAL OF MARKETING - 1.01 Articolo in rivista -