FARACE, STEFANIA
FARACE, STEFANIA
DIPARTIMENTO DI SCIENZE AZIENDALI
Ricercatori a tempo determinato
Communicating sustainability on TikTok: does it really work?
2023 Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan
Implications of Service Provider Flexibility on Attitudinal Loyalty
2022 Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine
Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing
2022 stefania farace; francisco villarroel ordenes
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions
2022 Stefania Farace; Francisco Javier Villarroel Ordenes
Brand Narratives in Social Media Communication: Implications for Consumer Sharing
2020 Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv
Brand Narratives in Social Media: Implications for Consumer Sharing
2020 Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
2020 Farace S.; Roggeveen A.; Villarroel Ordenes F.; De Ruyter K.; Wetzels M.; Grewal D.
The Effect of Image Content and Text on Brand Narratives Sharing
2020 Farace Stefania; Villarroel Ordenes Francisco Javier; Grewal Dhruv; de Ruyter Ko
The Effect of Image Content and Text Similarity on Brand Narratives Sharing
2020 Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko
The power of narrative images: a visual semiotic analysis of consumer and brand messages in social media
2019 Stefania Farace
User-Generated Systems of Signs and Meanings in product customization: Taxonomies and research directions
2018 Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
2017 Farace S.; van Laer T.; de Ruyter K.; Wetzels M.
Customer attitude and dispositions towards customized products: The interaction between customization model and brand
2013 Miceli G.N.; Raimondo M.A.; Farace S.
Self o mass branding? La relazione tra personalizzazione e marca
2013 Raimondo Maria Antonietta, Gaetano Miceli, Stefania Farace
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| Communicating sustainability on TikTok: does it really work? |
Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan |
2023-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Implications of Service Provider Flexibility on Attitudinal Loyalty | Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing | stefania farace; francisco villarroel ordenes | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions | Stefania Farace; Francisco Javier Villarroel Ordenes | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Brand Narratives in Social Media Communication: Implications for Consumer Sharing | Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv | 2020-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Brand Narratives in Social Media: Implications for Consumer Sharing | Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko | 2020-01-01 | - | American Marketing Association | 4.01 Contributo in Atti di convegno | - |
| Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations | Farace S.; Roggeveen A.; Villarroel Ordenes F.; De Ruyter K.; Wetzels M.; Grewal D. | 2020-01-01 | JOURNAL OF ADVERTISING | - | 1.01 Articolo in rivista | Patterns in Motion.pdf |
| The Effect of Image Content and Text on Brand Narratives Sharing | Farace Stefania; Villarroel Ordenes Francisco Javier; Grewal Dhruv; de Ruyter Ko | 2020-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Effect of Image Content and Text Similarity on Brand Narratives Sharing | Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko | 2020-01-01 | - | Association for Consumer Research | 4.01 Contributo in Atti di convegno | - |
| The power of narrative images: a visual semiotic analysis of consumer and brand messages in social media | Stefania Farace | 2019-01-01 | - | ProefschriftMaken Maastricht | 3.01 Monografia / trattato scientifico in forma di libro | - |
| User-Generated Systems of Signs and Meanings in product customization: Taxonomies and research directions | Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli | 2018-01-01 | MERCATI E COMPETITIVITÀ | - | 1.01 Articolo in rivista | - |
| Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies | Farace S.; van Laer T.; de Ruyter K.; Wetzels M. | 2017-01-01 | EUROPEAN JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | - |
| Customer attitude and dispositions towards customized products: The interaction between customization model and brand | Miceli G.N.; Raimondo M.A.; Farace S. | 2013-01-01 | JOURNAL OF INTERACTIVE MARKETING | - | 1.01 Articolo in rivista | - |
| Self o mass branding? La relazione tra personalizzazione e marca | Raimondo Maria Antonietta, Gaetano Miceli, Stefania Farace | 2013-01-01 | MERCATI E COMPETITIVITÀ | - | 1.01 Articolo in rivista | - |