The paper draws inspiration from the case law affair known as «Pandoro Pink Christmas», which is examined through the lens of the Italian Competi-tion and Market Authority’s ruling of 14 December 2023 and the Court of Tu-rin’s subsequent decision of 23 April 2024. Additionally, the legislative initi-ative of the so-called «d.d.l Ferragni» is taken into account. This case law provides an opportunity for a broader, comparative analysis of the complex and growing phenomenon of influence marketing, with a particular focus on French law.
Ilaria Speziale (2024). La questione dell’influence marketing tra diritto europeo, italiano e francese. Riflessioni a margine del caso «Pandoro Pink Christmas». CONTRATTO E IMPRESA EUROPA, 2, 313-355.
La questione dell’influence marketing tra diritto europeo, italiano e francese. Riflessioni a margine del caso «Pandoro Pink Christmas»
Ilaria Speziale
2024
Abstract
The paper draws inspiration from the case law affair known as «Pandoro Pink Christmas», which is examined through the lens of the Italian Competi-tion and Market Authority’s ruling of 14 December 2023 and the Court of Tu-rin’s subsequent decision of 23 April 2024. Additionally, the legislative initi-ative of the so-called «d.d.l Ferragni» is taken into account. This case law provides an opportunity for a broader, comparative analysis of the complex and growing phenomenon of influence marketing, with a particular focus on French law.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
