Norwegian wood, isn't it good? Narratives of the lumber industry and development paths in the Nordic periphery

This paper discusses how and in what way different regional industrial development paths emerge through narratives about a natural resource-based industry in a peripheral region. The way in which industries are portrayed can shape how individuals or groups interpret the role of the industry, and thereby foster positive or negative attitudes towards it. We explore the dynamics in the traditional and slow-innovative lumber industry in Norway where digitalisation has recently ‘turned the table’ and contributed to upscaling and renewal of the production process. We identify heterogenic narratives among policy makers and within the industry itself. The pro-innovative narrative articulates a viable source of economic growth in the region and the industry as a key player in the bioeconomy, contrasted with a traditionalist view of the industry as containing low-skilled workers, low innovation performance and strong vulnerability towards extra-regional market changes. We argue that there are important reasons to concentrate on the role of narratives and discursive practices in regional development.