Investigates the effect of corporate reputation, perceived CSR and perceived quality on intention to buy in the context of a particular brand of panatone
Gatti L., Caruana A., Snehota I. (2010). The Effect of Corporate Reputation, Perceived CSR and Perceived Quality on Intention to Buy: Implications for Brand Management. LUGANO : s.n.
The Effect of Corporate Reputation, Perceived CSR and Perceived Quality on Intention to Buy: Implications for Brand Management
CARUANA, ALBERT;
2010
Abstract
Investigates the effect of corporate reputation, perceived CSR and perceived quality on intention to buy in the context of a particular brand of panatoneFile in questo prodotto:
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