Considers the interrelationship in an empirical study among corporate reputation, customer satisfaction and customer loyalty.
Caruana A., Ramaseshan B., Krentler K. (2004). Corporate reputation, Customer satisfaction, and customer loyalty: What is the relationship?. FLORIDA : Academy of Marketing Science.
Corporate reputation, Customer satisfaction, and customer loyalty: What is the relationship?
CARUANA, ALBERT;
2004
Abstract
Considers the interrelationship in an empirical study among corporate reputation, customer satisfaction and customer loyalty.File in questo prodotto:
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