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Looks at the psychological associations behind a buyer's price- quality association

Hsiu-Yuan T, Pitt L, Caruana A. (2005). The formation of a ‘High Quality - High Price’ inferential belief: A study among young buyers of mobile phones and notebooks. FLORIDA : Academy of Marketing Science.

The formation of a ‘High Quality - High Price’ inferential belief: A study among young buyers of mobile phones and notebooks

CARUANA, ALBERT
2005

Abstract

Looks at the psychological associations behind a buyer's price- quality association
2005
Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment
491
491
Hsiu-Yuan T, Pitt L, Caruana A. (2005). The formation of a ‘High Quality - High Price’ inferential belief: A study among young buyers of mobile phones and notebooks. FLORIDA : Academy of Marketing Science.
Hsiu-Yuan T; Pitt L; Caruana A.
4.01 Contributo in Atti di convegno
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/98695
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