Looks at the relevance of market orientation to web marketing
The impact of market orientation on business performance and website adoption: A study among Iranian SMEs / Darabi Y.; Caruana A.; Zegordi S. H.. - STAMPA. - 1:(2007), pp. 81-88. (Intervento presentato al convegno International Association for Development of the Information Society tenutosi a Lisbon nel July 3-6).
The impact of market orientation on business performance and website adoption: A study among Iranian SMEs
CARUANA, ALBERT;
2007
Abstract
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