Considers the effect of Internal marketing on organization commitment in a service context
The enhancement of organizational commitment through internal marketing among state-owned banks, / Farzad A.; Nahavandi N.; Caruana A.. - STAMPA. - 1:(2008), pp. 68-68. (Intervento presentato al convegno IMC 2008 tenutosi a Sharif University of Science & Technology nel Dec 20-22).
The enhancement of organizational commitment through internal marketing among state-owned banks,
CARUANA, ALBERT
2008
Abstract
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