Aim of this study is to investigate the role of eight economic, cultural and behavioural macro-factors which drive the choices of millennial consumers in purchasing and managing food. To do so, an online survey has been conducted among the students of the Universities of Bologna (Italy) and Belgrade (Serbia), with the aim of understand how choices related to food are related to nonstrictly economic aspects, such as nationality, gender and age .
Masotti, M., Bogdanov, N., DI STRADIS, F., Vittuari, M. (2020). Competing goals in food consumption choices: a comparative analysis of student's choices in Bologna and Belgrade. Bologna : Alma Mater Studiorum, Università di Bologna [10.6092/unibo/amsacta/6360].
Competing goals in food consumption choices: a comparative analysis of student's choices in Bologna and Belgrade
Masotti Matteo;Francesca di Stradis;Matteo Vittuari
2020
Abstract
Aim of this study is to investigate the role of eight economic, cultural and behavioural macro-factors which drive the choices of millennial consumers in purchasing and managing food. To do so, an online survey has been conducted among the students of the Universities of Bologna (Italy) and Belgrade (Serbia), with the aim of understand how choices related to food are related to nonstrictly economic aspects, such as nationality, gender and age .| File | Dimensione | Formato | |
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