Reception and cognition

Reception studies actually have a long tradition in Cognitive Translation & Interpreting Studies. Strictly speaking, studies on ear-voice span and speech delivery rate are reception studies (e.g., Oléron & Nanpon 1965), and so are those on translators’ reading and comprehension (e.g., Shreve et al. 1993). Yet we usually think of reception as it applies to addressees when reading (e.g., Walker 2020) or watching audiovisual products (see Kruger & Kruger 2017). Other fertile areas of CTIS reception research have focused on readability (e.g., O'Brien 2010) and on texts’ emotional impact (Rojo, Ramos, & Valenzuela 2014). Reception, indeed, adds to other watershed terms such as prediction, emotions, and multimodality, which distinguish different takes on cognition in multilectal mediated communication tasks and events.