Starting from a reflection on the sports entertainment industry and the role of advertising during the 20th century, the essay presents a socio-anthropological analysis of the significance of the relationship between a city and its football team (Bologna and the Bologna Football Club 1909) through the study of objects, memorabilia, memories. Studying the material culture of a century-old team means dealing with a specific cultural product, an indicator of facts, events, and people that have traced the history of a community. The analysis of these sports objects produces discourses, narratives, symbols, and meanings along a century of Italian cultural industry through its heroes and their jerseys, not just a flag, but rather brands, values, and lifestyles of an entire city.
G. Russo, I.G. (2023). L’“EROISMO POP”: MEMORIE DI UNA MAGLIA. Industria sportiva e cultura materiale di una città. STUDI D'ITALIANISTICA NELL'AFRICA AUSTRALE, 36(2), 36-59.
L’“EROISMO POP”: MEMORIE DI UNA MAGLIA. Industria sportiva e cultura materiale di una città
G. Russo
Co-primo
;I. S. Germano
2023
Abstract
Starting from a reflection on the sports entertainment industry and the role of advertising during the 20th century, the essay presents a socio-anthropological analysis of the significance of the relationship between a city and its football team (Bologna and the Bologna Football Club 1909) through the study of objects, memorabilia, memories. Studying the material culture of a century-old team means dealing with a specific cultural product, an indicator of facts, events, and people that have traced the history of a community. The analysis of these sports objects produces discourses, narratives, symbols, and meanings along a century of Italian cultural industry through its heroes and their jerseys, not just a flag, but rather brands, values, and lifestyles of an entire city.| File | Dimensione | Formato | |
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