The chapter describes the strategies and actions adopted by Medtronic Diabetes Europe to implement a customer oriented humanistic marketing approach
Case Study: Medtronic and the Transformation of the Customer Experience / Ancarani Fabio Guido Ulderico; Alberto Andolina; Federico Gavioli;. - STAMPA. - (2023), pp. 167-177. [10.1007/978-3-031-22393-8_10]
Case Study: Medtronic and the Transformation of the Customer Experience
Ancarani Fabio Guido Ulderico
Ultimo
;
2023
Abstract
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