Digital transformation is the process that a company must undertake to connect its operational model with all stakeholders to respond to ongoing market effective changes in technological trends and to create the conditions for anticipating future trends. This article introduces and explains the digital transformation canvas’s components and tools, intending to provide a starting point for de-veloping a digital transformation strategy and a plan of action to achieve this.
Riccardo Silvi, Christian Nielsen, Andrea Pia (2023). From Insights to Business Model Innovation and Results: Using the Digital Transformation Canvas. JOURNAL OF BUSINESS MODELS, 11(3), 30-45 [10.54337/jbm.v11i3.8120].
From Insights to Business Model Innovation and Results: Using the Digital Transformation Canvas
Riccardo SilviPrimo
Conceptualization
;Christian NielsenWriting – Review & Editing
;Andrea PiaConceptualization
2023
Abstract
Digital transformation is the process that a company must undertake to connect its operational model with all stakeholders to respond to ongoing market effective changes in technological trends and to create the conditions for anticipating future trends. This article introduces and explains the digital transformation canvas’s components and tools, intending to provide a starting point for de-veloping a digital transformation strategy and a plan of action to achieve this.| File | Dimensione | Formato | |
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DT canvas JOBM article.pdf
accesso aperto
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Versione (PDF) editoriale
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Licenza per Accesso Aperto. Creative Commons Attribuzione - Non commerciale - Non opere derivate (CCBYNCND)
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