Human+Non-human Creative Identities. Symbiotic Synthesis in Industrial Design Creative Processes

As digital technologies are increasingly used in creative professions, the evolution of the relationship between designers and machines is growing in interest. Such topic is part of a broad debate on how cognitive processes and human intelligence development co-evolve in parallel with technology advancements in a process of technogenesis. In a complex socio-economic system, Artificial Intelligence-based technologies are both providing new tools and challenging the idea of creativity itself. We discuss how the creative process in the field of industrial design is commonly intended and we argue that the adoption of AI-based technologies is part of an ongoing process of symbiotic co-evolution between human and machine embedded in the creative process itself and, therefore, designers ought to develop synergic strategies to foster future innovation.