La digitalizzazione delle imprese culturali e creative: quali fattori per uno sviluppo sostenibile?

The Covid-19 pandemic forced the Cultural and Creative Industries to face the shift into the digital sphere. While so far research observed how Covid-19 accelerated the process, on the basis of interviews with seventeen CCIs in Bologna, this contribution deepens how digitalization impacts the reorganization of work and audiences’ engagement, and what function digital technologies have for CCIs’ innovation. Moreover, it delves into the perspectives and needs of cultural and creative workers about the political-administrative, economic, and cultural factors which hinder the sustainable development of the cultural and creative Italian sector.