A Contingent Valuation-Based Method to Valuate Ecosystem Services for a Proactive Planning and Management of Cork Oak Forests in Sardinia (Italy)

The paper develops a model through a contingent valuation approach to support public authorities in the exploration and assessment of ecosystem services (ESs) generated by forest and woodlands (FOWLs). This approach is employed to the cork oak forests of the Sardinia region (Italy) due to their ability in the provision and regulation of cultural and recreational values to society. The paper describes the economic valuation of cultural ESs through the contingent valuation method (CVM) with the purpose to explore residents and tourists’ willingness to pay (WTP) preferences towards conservation, valorisation, and the management of Goceano’s cork oak forests in Sardinia. The approach may help retain suitable support for DMs, planners, technicians, and operators for a better understanding of the ESs’ role in policy decisions, leading FOWLs towards a learning process between the environment, human beings, and landscape to promote and develop a proactive landscape and forest planning and management within the region.