OPEN Communication of Science: The Role of Audiovisual Language in the Digital Museums

The relationship between science and society needs to be dealt with today by the universities in terms of engagement, for a more egalitarian communicative action than the one that was inherent to the concept of scientific dissemination. Upstream there is the active involvement of scientists and citizens and the invitation to a stronger relationship of confidence between experts and public, for a democratic training of both. The environments and the languages to be used are the ones made available by the Web and by the digital world that is constitution-ally graphic-visual; communication of scientific research can avail itself of the visual and the audio-visual language to foster a process of construction of shared and participated knowledge-building. Hence, it is necessary to support the users in training projects necessary for the dissemination of key competences in this field. The priority aim of the MOdE, Museo Officina dell’Educazione, is to involve the communities in pathways of participation in knowledge. In this digital environment the users/visitors can extract information independently following virtual tour paths; they can create rooms where they can revisit the contents accessed inside the museum by following a process of personal re-elaboration characterised by communication of a graphic-visual nature.