Purpose - The purpose of this paper is to analyse the perception that people (citizens, tourists and investors) have regarding Town Centre revitalization problems. In order to understand, on one hand, whether the Town Centre value can be enhanced through the adoption of Social Commerce websites, and, on the other, to comprehend if such activities can help the development of urban centres. Nowadays, the development of activities and initiatives (Otsuka & Reeve 2007) seeking to improve the image and attractiveness of town centres is becoming essential for Town Centre Management (McAteer & Stephens 2011). Analysing people’s perception in reference to Social Commerce websites helps us to understand if these can represent a viable alternative to the urban planning of trade and to its regeneration. Design/methodology/approach - This paper analyses the ways in which the Town Centre value intended as economic, social, commercial and environmental can be increased through the use of Social Commerce websites. We adopted a qualitative methodology adopting a questionnaire survey to explore the characteristics and potential of both Town Centre Management and Social Commerce websites, and to investigate the perception people have of it. Findings - The paper presents a hypothesis model supporting our purpose.
Caboni F., G.E. (2013). Are social commerce websites capable of increasing the Town Centre value?.
Are social commerce websites capable of increasing the Town Centre value?
Caboni F.;
2013
Abstract
Purpose - The purpose of this paper is to analyse the perception that people (citizens, tourists and investors) have regarding Town Centre revitalization problems. In order to understand, on one hand, whether the Town Centre value can be enhanced through the adoption of Social Commerce websites, and, on the other, to comprehend if such activities can help the development of urban centres. Nowadays, the development of activities and initiatives (Otsuka & Reeve 2007) seeking to improve the image and attractiveness of town centres is becoming essential for Town Centre Management (McAteer & Stephens 2011). Analysing people’s perception in reference to Social Commerce websites helps us to understand if these can represent a viable alternative to the urban planning of trade and to its regeneration. Design/methodology/approach - This paper analyses the ways in which the Town Centre value intended as economic, social, commercial and environmental can be increased through the use of Social Commerce websites. We adopted a qualitative methodology adopting a questionnaire survey to explore the characteristics and potential of both Town Centre Management and Social Commerce websites, and to investigate the perception people have of it. Findings - The paper presents a hypothesis model supporting our purpose.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.