A snapshot of the city: cultural transfer through a language learning app

This paper describes how a web app could be useful to promote cultural transfer and incidental learning of Italian as a Second Language (L2) on the university campus of Forlì (University of Bologna). The app, named Forliviamo, aims to present and promote the city of Forlì and the local culture to international students and tourists and, at the same time, to support them through the incidental learning of Italian. After giving an overall description of the app, it will be explained how cultural identity is transmitted in terms of both promoting local gastronomy, traditional events, iconic places of the city and fostering the incidental learning of Italian. Special attention will be paid to the strategies adopted to facilitate the users' approach to language and culture.