Gifts of labour. Steel production and Technological imagination in an area of urban deprivation, Sheffield, UK

The article focuses on how the workers of a small tool factory located in Endcliffe - an area of urban deprivation in Sheffield, UK - conceptualize, experience, and talk about the value of their labour and how changes in the wider politico-economic environment affect their notion of labour value. The article combines a Marxist analysis of the capitalist labour process with an anthropological focus on the ideology of gift and commodity exchange, and explores the cultural specificity of processes of labour commodification. It argues that the combined effect of state neoliberal policies and extensive subcontracting by local steel corporations in Sheffield have turned small factories into hybrids between economic and welfare institutions, with mixed commodified and non-commodified labour on the same shopfloor. In challenging much of the recent anthropological literature on alienation, the article claims that alienation is the consequence of the workers’ (con)fusion of the ideology of labour as a free gift and the ideology of labour as a purely utilitarian activity, rather than of their sharp separation.