Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means a new approach for cost management.
Customer value: A new kind of cost management / Mcnair C.J.; Polutnik L.; Silvi R.. - In: JOURNAL OF CORPORATE ACCOUNTING AND FINANCE. - ISSN 1044-8136. - STAMPA. - 12:3(2001), pp. 9-14. [10.1002/jcaf.3]
Customer value: A new kind of cost management
Silvi R.
2001
Abstract
Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means a new approach for cost management.File in questo prodotto:
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