Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means a new approach for cost management.
Mcnair C.J., Polutnik L., Silvi R. (2001). Customer value: A new kind of cost management. JOURNAL OF CORPORATE ACCOUNTING AND FINANCE, 12(3), 9-14 [10.1002/jcaf.3].
Customer value: A new kind of cost management
Silvi R.
2001
Abstract
Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means a new approach for cost management.File in questo prodotto:
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