Le dinamiche dell'industria cerasicola: andamenti e prospettive globali

This review article discusses the future trajectory of the world sweet cherry industry based on analyses of trends over the last two decades. The world production, exports and prices of fresh sweet cherries have all increased significantly in the past, and continued growth is forecast through the next two decades. However, the expansion has not been uniform. The greatest growth has been in just three countries, Chile, Turkey and the United States. In contrast, in the rest of the world, production has been stagnant while exports have increased almost fivefold. Both exports and imports are dominated by less than 10 countries. The main source of industry expansion has been the increase in bearing area, while average yields have grown very slowly. Most future growth is expected to be driven by further increases in bearing area. Per capita supplies are forecast to increase by 57.5 percent between 2020 and 2040. The author has drawn on several different studies to forecast how sweet cherry demand will respond to increased production. To prevent prices being depressed, the industry will need extensive promotional programs in both domestic and export markets