Public transport is used extensively in urban destinations, even though tourists are often unfamiliar with the variety of local means of transport. This study focuses on the role of intermodal transport on tourist visitation to peripheral attractions that are not directly connected to the metro system. A discrete choice experiment con ducted in Hong Kong allowed the analysis of i) tourist preferences toward transport services, ii) perceived level of ease for intermodal transport, and iii) the influence of direct transport access on switching behaviour. The es timates of a latent class choice model revealed two segments of tourists with different preferences toward intermodal transport usage, price sensitivity and information provision. From a management perspective, the investigation provides valuable information for attractions, destination marketing organizations, and transport companies. In this regard, a what-if analysis is conducted to estimate the change in the probability of attraction visitation associated with different policies. Furthermore, the analysis of the potential demand for direct transport access indicated a significant increase in the intention to visit secondary tourist attractions. The results allowed to derive implications that help to decongest tourism flows, thereby eventually leading to a more competitive, sustainable and inclusive transportation network system for tourists and residents alike.

The role of intermodal transport on urban tourist mobility in peripheral areas of Hong Kong

Lorenzo Masiero;Judit Zoltan
In corso di stampa

Abstract

Public transport is used extensively in urban destinations, even though tourists are often unfamiliar with the variety of local means of transport. This study focuses on the role of intermodal transport on tourist visitation to peripheral attractions that are not directly connected to the metro system. A discrete choice experiment con ducted in Hong Kong allowed the analysis of i) tourist preferences toward transport services, ii) perceived level of ease for intermodal transport, and iii) the influence of direct transport access on switching behaviour. The es timates of a latent class choice model revealed two segments of tourists with different preferences toward intermodal transport usage, price sensitivity and information provision. From a management perspective, the investigation provides valuable information for attractions, destination marketing organizations, and transport companies. In this regard, a what-if analysis is conducted to estimate the change in the probability of attraction visitation associated with different policies. Furthermore, the analysis of the potential demand for direct transport access indicated a significant increase in the intention to visit secondary tourist attractions. The results allowed to derive implications that help to decongest tourism flows, thereby eventually leading to a more competitive, sustainable and inclusive transportation network system for tourists and residents alike.
In corso di stampa
Lorenzo Masiero, Richard Hrankai, Judit Zoltan
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/904686
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 3
  • ???jsp.display-item.citation.isi??? ND
social impact