Black Lives Matter: Otherness and the Communication Tools

Starting with a reflection dedicated to the relationship between the concept of otherness and the evolution of the communications tools, this article focuses on studying the Black Lives Matter movement, asking the following research question: how did the phenomenon from a local instance, contextualized at the US level, become a global instance? In order to answer this question, the aim of this research is to analyse, from a qualitative point of view, the diffusion of the hashtag #BlackLivesMatter on the main social networking platforms, over a defined period of time, and triangulated it with digital narratives related to movement. The results show the transnational characterization of the Black Lives Matters community in accordance with the trasmediality provided by the digital society.