The article presents partial results of a netnographic research conducted between 2019 and 2021 through and on TikTok. The study offers a comparative analysis between Italy and the United States about the construction of Generation Z (GenZ) subjectivity. Considering the period of subjectivity formation of people aged 13 to 24, in a specific place (TikTok), in a peculiar historical moment (characterized by confinement, loneliness, and isolation), we will highlight how TikTok becomes a powerful device for constitution of GenZ sub/objectivity. We will show how the intermingling of individual and collective imagination – which develops through TikTok – produces «immaginasia», or revolutionary momentum that can unfold exclusively through progressive algorithmic alignment
Corinna Sabrina Guerzoni, Viviana L. Toro Matuk (2022). Profili e (s)-oggettività della generazione Z. Etnografia di TikTok. RIVISTA DI ANTROPOLOGIA CONTEMPORANEA, 1, 119-138 [10.48272/105187].
Profili e (s)-oggettività della generazione Z. Etnografia di TikTok
Corinna Sabrina Guerzoni;
2022
Abstract
The article presents partial results of a netnographic research conducted between 2019 and 2021 through and on TikTok. The study offers a comparative analysis between Italy and the United States about the construction of Generation Z (GenZ) subjectivity. Considering the period of subjectivity formation of people aged 13 to 24, in a specific place (TikTok), in a peculiar historical moment (characterized by confinement, loneliness, and isolation), we will highlight how TikTok becomes a powerful device for constitution of GenZ sub/objectivity. We will show how the intermingling of individual and collective imagination – which develops through TikTok – produces «immaginasia», or revolutionary momentum that can unfold exclusively through progressive algorithmic alignmentI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
