The ever-increasing production and use of audiovisual media, particularly by Millennials and even more so by the Generation Z youth, is accelerating and broadening participation in the daily culture of the web. Video-sharing platforms such as YouTube and Tik Tok are changing the ways in which certain types of audiovisuals are impacting the youth's production and viewing practices on a narrative and discursive level. Through a heuristic approach, we propose an exploratory analysis of the MecontroTe case study, aiming to investigate how these bottom-up narratives and production practices are modeled and remediated following the logics of convergent culture, transmediality, and intermediality that characterize the contemporary media system.

YouTube e TikTok: forme di racconto audiovisivo digitale / Lorenzo Denicolai; Elisa Farinacci. - In: IMAGO. - ISSN 2038-5536. - STAMPA. - 24:(2022), pp. 183-201.

YouTube e TikTok: forme di racconto audiovisivo digitale

Elisa Farinacci
2022

Abstract

The ever-increasing production and use of audiovisual media, particularly by Millennials and even more so by the Generation Z youth, is accelerating and broadening participation in the daily culture of the web. Video-sharing platforms such as YouTube and Tik Tok are changing the ways in which certain types of audiovisuals are impacting the youth's production and viewing practices on a narrative and discursive level. Through a heuristic approach, we propose an exploratory analysis of the MecontroTe case study, aiming to investigate how these bottom-up narratives and production practices are modeled and remediated following the logics of convergent culture, transmediality, and intermediality that characterize the contemporary media system.
2022
YouTube e TikTok: forme di racconto audiovisivo digitale / Lorenzo Denicolai; Elisa Farinacci. - In: IMAGO. - ISSN 2038-5536. - STAMPA. - 24:(2022), pp. 183-201.
Lorenzo Denicolai; Elisa Farinacci
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/888467
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact