TERRITORI CHE CONCILIANO: IL WELFARE AZIENDALE ALLA PROVA DELLA PANDEMIA

The paper opens with a brief analysis of national work-life balance policies in Italy during the pandemic period, with reference also to the role played by corporations. The focus is then placed on the local dimension because it is the one that demonstrates greater levels of social innovation. The research presents a case study referring to the Beatrice project, developed by a Family Local Alliance in the province of Bergamo, Lombardy. In conclusion, attention is drawn to the need to work on new models of governance (experimentalist governance), thanks to the development of new professional figures (welfare managers) that operate through an innovative semantic of the territory understood not as a geographical space but as a place of co-design.