As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumers
Sustainable retailing: the role of store atmospherics on green trust and green purchase intention / Diletta Acuti; Virginia Vannucci; Gaetano Aiello; Raffaele Donvito. - ELETTRONICO. - (2017), pp. 1-4. (Intervento presentato al convegno Value co-creation: management challenges for business and society tenutosi a Napoli nel giugno 2017).
Sustainable retailing: the role of store atmospherics on green trust and green purchase intention
Virginia Vannucci;
2017
Abstract
As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumersFile in questo prodotto:
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