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As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumers

Diletta Acuti, Virginia Vannucci, Gaetano Aiello, Raffaele Donvito (2017). Sustainable retailing: the role of store atmospherics on green trust and green purchase intention. Fondazione CUEIM.

Sustainable retailing: the role of store atmospherics on green trust and green purchase intention

Virginia Vannucci;
2017

Abstract

As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumers
2017
Value co-creation: management challenges for business and society. Sinergie. Sima 2017 conference extended abstracts. Proceedings. Ediz. multilingue
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Diletta Acuti, Virginia Vannucci, Gaetano Aiello, Raffaele Donvito (2017). Sustainable retailing: the role of store atmospherics on green trust and green purchase intention. Fondazione CUEIM.
Diletta Acuti; Virginia Vannucci; Gaetano Aiello; Raffaele Donvito
4.01 Contributo in Atti di convegno
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/871351
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