As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumers
Diletta Acuti, Virginia Vannucci, Gaetano Aiello, Raffaele Donvito (2017). Sustainable retailing: the role of store atmospherics on green trust and green purchase intention. Fondazione CUEIM.
Sustainable retailing: the role of store atmospherics on green trust and green purchase intention
Virginia Vannucci;
2017
Abstract
As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumersFile in questo prodotto:
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