By relying on 23 in-depth interviews, the paper investigates innovation strategies and lessons implemented by firms across countries and a wide variety of industry sectors in response to the current COVID-19 crisis. The study provides a taxonomy of the various types of innovation responses to the existing crisis and disruption.

Bonetti, F., Vecchi, A. (2021). Turning a crises into an opportunity – Innovation during the pandemic.

Turning a crises into an opportunity – Innovation during the pandemic

Vecchi, A.
Co-primo
2021

Abstract

By relying on 23 in-depth interviews, the paper investigates innovation strategies and lessons implemented by firms across countries and a wide variety of industry sectors in response to the current COVID-19 crisis. The study provides a taxonomy of the various types of innovation responses to the existing crisis and disruption.
2021
Proceedings of the American Marketing Association Summer Academic Conference
1
13
Bonetti, F., Vecchi, A. (2021). Turning a crises into an opportunity – Innovation during the pandemic.
Bonetti, F.; Vecchi, A.,
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/855114
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