By relying on 23 in-depth interviews, the paper investigates innovation strategies and lessons implemented by firms across countries and a wide variety of industry sectors in response to the current COVID-19 crisis. The study provides a taxonomy of the various types of innovation responses to the existing crisis and disruption.
Turning a crises into an opportunity – Innovation during the pandemic / Bonetti, F.; Vecchi, A.,. - ELETTRONICO. - (2021), pp. 1-13. (Intervento presentato al convegno American Marketing Association Summer Academic Conference tenutosi a Online nel August 4-6).
Turning a crises into an opportunity – Innovation during the pandemic
Vecchi, A.Co-primo
2021
Abstract
By relying on 23 in-depth interviews, the paper investigates innovation strategies and lessons implemented by firms across countries and a wide variety of industry sectors in response to the current COVID-19 crisis. The study provides a taxonomy of the various types of innovation responses to the existing crisis and disruption.File in questo prodotto:
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