Each case tells a story in the global production of “national fashions,” a historically Eurocentric field. The first Italian-Chinese collaborations were characterized by joint ventures led by Italians and aimed at the Chinese market. New types of collaboration are vastly more complex. Indeed, they are reshaping Western-Chinese relations in both directions, and present a template for global fashion in the twenty-first century.
From Joint Ventures to Collaborative Projects: Toward an Ethnography of Sino-Italian Fashion Relations in the 2020s
Segre Reinach
2021
Abstract
Each case tells a story in the global production of “national fashions,” a historically Eurocentric field. The first Italian-Chinese collaborations were characterized by joint ventures led by Italians and aimed at the Chinese market. New types of collaboration are vastly more complex. Indeed, they are reshaping Western-Chinese relations in both directions, and present a template for global fashion in the twenty-first century.File in questo prodotto:
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