The Value of Design in the Mediterranean

Rooted in the past trade routes and cultural flows, from here still today starts the Mediterranean connection, it’s the people, not the countries… It is based on what the environment is providing to the societies, from natural materials, simple tools, atmosphere and mood of moving along the sun and shores that makes people craft, travel, buy and sell. The daily routine is influenced by the environment. People move and see faster than they think, the flow of ideas is rich, they have the chance to copy but they like creativity, so there is a lot of varieties. They sell and buy, they appreciate handmade; they are thrilled of creativity within a human taste of inaccurate hand-making even if it is a geometrically based ornament. But this very “almost perfect” emotional factor in the craft or proto-industry, whatever, it’s Mediterranean. And this is what Mediterranean “tastes” like.