Considers and investigates the role of brand personality in business school branding
Branding and diversity: The role of brand personality in positioning business schools / Caruana A.; Pitt L.; Berthon P.; Berthon J-P.. - STAMPA. - XIII:(2007), pp. 86-86. (Intervento presentato al convegno 13th Biennial World Marketing Congress tenutosi a Verona, Italy nel July 11-14).
Branding and diversity: The role of brand personality in positioning business schools.
CARUANA, ALBERT;
2007
Abstract
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