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Considers and investigates the role of brand personality in business school branding

Caruana A., Pitt L., Berthon P., Berthon J-P. (2007). Branding and diversity: The role of brand personality in positioning business schools.. FLORIDA : Academy of Marketing Science.

Branding and diversity: The role of brand personality in positioning business schools.

CARUANA, ALBERT;
2007

Abstract

Considers and investigates the role of brand personality in business school branding
2007
Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment
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Caruana A., Pitt L., Berthon P., Berthon J-P. (2007). Branding and diversity: The role of brand personality in positioning business schools.. FLORIDA : Academy of Marketing Science.
Caruana A.; Pitt L.; Berthon P.; Berthon J-P.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/84862
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