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Considers and tests the role of perspective-taking in the context of commitment-trust theory in relationship marketing

Caruana A., Chircop S., Brockdorff N., Camilleri L. (2009). The role of perspective-taking as an enhancement to commitment-trust in the understanding of cooperation and relationship marketing. ARGYLL : Academy of Marketing.

The role of perspective-taking as an enhancement to commitment-trust in the understanding of cooperation and relationship marketing

CARUANA, ALBERT;
2009

Abstract

Considers and tests the role of perspective-taking in the context of commitment-trust theory in relationship marketing
2009
Putting marketing in its place
281
281
Caruana A., Chircop S., Brockdorff N., Camilleri L. (2009). The role of perspective-taking as an enhancement to commitment-trust in the understanding of cooperation and relationship marketing. ARGYLL : Academy of Marketing.
Caruana A.; Chircop S.; Brockdorff N.; Camilleri L.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/84860
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