Empirically considers the effect of corporate reputation, quality and value on online loyalty for two different product categories
Caruana A, & Ewing M (2010). How corporate reputation, quality, and value influence online loyalty. JOURNAL OF BUSINESS RESEARCH, 63 (9-10), 1103-1110 [10.1016/j.jbusres.2009.04.030].
How corporate reputation, quality, and value influence online loyalty
CARUANA, ALBERT;
2010
Abstract
Empirically considers the effect of corporate reputation, quality and value on online loyalty for two different product categoriesFile in questo prodotto:
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