Building on research showing the influence of temporal focus on decision-making, I argue that the propensity to invest in and support radically novel ideas depends on the degree to which the members of the evaluating audience focus on the present time. I conducted a series of experiments to study how a disposition to think more about the present shifts audience members’ evaluative responses to novelty. My findings show that audience members with a strong focus on the present are more willing to support radical than incremental ideas. I further probe the underlying cognitive process by unveiling the mediating role of idea uncertainty. Focusing on audience members’ subjective experience of time and integrating it with novelty recognition offers valuable insight into research on creativity, innovation, and, more generally, social evaluation.

Falchetti Denise (2022). How a Strong Present Focus Fosters Radical Idea Recognition. London : Emerald.

How a Strong Present Focus Fosters Radical Idea Recognition

Falchetti Denise
2022

Abstract

Building on research showing the influence of temporal focus on decision-making, I argue that the propensity to invest in and support radically novel ideas depends on the degree to which the members of the evaluating audience focus on the present time. I conducted a series of experiments to study how a disposition to think more about the present shifts audience members’ evaluative responses to novelty. My findings show that audience members with a strong focus on the present are more willing to support radical than incremental ideas. I further probe the underlying cognitive process by unveiling the mediating role of idea uncertainty. Focusing on audience members’ subjective experience of time and integrating it with novelty recognition offers valuable insight into research on creativity, innovation, and, more generally, social evaluation.
2022
The Generation, Recognition and Legitimation of Novelty
187
204
Falchetti Denise (2022). How a Strong Present Focus Fosters Radical Idea Recognition. London : Emerald.
Falchetti Denise
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/843910
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