Is Group-Directed Praise Always Welcome? Reactions to Ingroup and Outgroup Praise Depend on Linguistic Abstraction

This research examined how recipients reacted to group-directed praise formulated by ingroup or outgroup members and varying in linguistic abstraction. Study 1 (N = 81) showed that ingroup praise was perceived as more sincere when formulated in abstract (vs. concrete) terms, whereas outgroup praise formulated in abstract terms was seen as less sincere than concrete praise. In Study 2 (N = 89), recipients of outgroup praise formulated in abstract versus concrete terms attributed more hidden agenda and prejudice to the speaker, and perceived lower congruency between the speaker’s words and beliefs; the opposite pattern occurred for ingroup praise. Perceptions of congruency and hidden agenda mediated the effects of speaker group membership and linguistic abstraction on recipients’ perception of the praising message. This research points out that linguistic abstraction influences the appraisal of group-directed praise as it works as a cue of speakers’ motives. It also suggests important implications for developing successful communications between groups.