Spontaneous Rituals as a Design Model for CCI Platforms

The research investigates the sector of the Cultural and Creative Industries, with a focus on their relation with iden-tity, communities and territories. In contemporary times, a territorial disintegration has been observed, underlay by the after covid-19, which highlights an increasing tendency towards the digitization of processes.Within these dynamics, we can see how digital col-laborative models dedicated to CCI still have considerable scope for design. This research proposes an analytical method that applies an advanced design approach to tools primarily used in anthropology. Through a morphological analysis of some selected spontaneous rituals, the research iden-tifies categories and subcategories of design interest. The impact of these categories are then applied to the platforms dedicated to CCI with the aim of turning them into digital spaces capable of activating a closer collaboration between the actors and local communities involved.