The Language of Rendering in Architectural Visualisations

The contribution proposes a methodology of multidisciplinary investigation on visualisation in architecture in order to understand and describe the origins and characteristics of images generated by graphic rendering tools. Renderings constitute a language of representation that plays a decisive role in the communication of design, because they are able to shape the imaginary and anticipate artistic and architectural trends. The literature in the field of architectural visualisation focuses almost exclusively on technological advances (software and hardware), neglecting many of the aspects that contribute to the image processing. After a recognition and classification of the types of renderings most commonly used in the artistic and architectural field, the main graphic and geometric connotations that underlie them are identified, in order to recognise the origins and the stylistic and historical-cultural influences that have contributed to their generation. Each rendering has its own precise style, in terms of graphics and content of the representation, aimed at attracting a specific audience to which it communicates certain information. Regardless of the aim to be achieved by the representation of a project through the use of renderings, the high potential of these representation tools for communication, media and social issues becomes apparent.