Coco Chanel, Steve Jobs, and Katalin Karikó were outsiders who defied the odds and produced revolutionary innovations. How do such outsiders succeed when so many others fail? The authors’ research uncovered four factors: (1) The outsiders were not outliers; they belonged to the system but hadn’t lost touch with its fringes. (2) An outsider had at least one insider who was willing to vouch for his or her ideas or abilities. (3) Outsiders leveraged “fracture points” — such as the death of a major gatekeeper. (4) Instead of just viewing their innovation as a technical challenge, they see it as a marketing challenge.

simone ferriani, gino cattani (2021). How Outsiders Become Game Changers. HARVARD BUSINESS REVIEW, online, 1-15.

How Outsiders Become Game Changers

simone ferriani;
2021

Abstract

Coco Chanel, Steve Jobs, and Katalin Karikó were outsiders who defied the odds and produced revolutionary innovations. How do such outsiders succeed when so many others fail? The authors’ research uncovered four factors: (1) The outsiders were not outliers; they belonged to the system but hadn’t lost touch with its fringes. (2) An outsider had at least one insider who was willing to vouch for his or her ideas or abilities. (3) Outsiders leveraged “fracture points” — such as the death of a major gatekeeper. (4) Instead of just viewing their innovation as a technical challenge, they see it as a marketing challenge.
2021
simone ferriani, gino cattani (2021). How Outsiders Become Game Changers. HARVARD BUSINESS REVIEW, online, 1-15.
simone ferriani; gino cattani
File in questo prodotto:
File Dimensione Formato  
HBR - How Outsiders Become Game Changers.pdf

accesso riservato

Tipo: Versione (PDF) editoriale
Licenza: Licenza per accesso riservato
Dimensione 392.68 kB
Formato Adobe PDF
392.68 kB Adobe PDF   Visualizza/Apri   Contatta l'autore

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/831034
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact