Innovative methods like ides and sde to design a future family car

This paper presents a design proposal of a future family car. The target audience of this application are families with children, so that different customer needs must be satisfied, like as good performances, reliability, spaciousness, eco-sustainability, safety and regulations for infants. The reference segment of the family car is the C / E of the Stan-dards ISO 3833: 1977. The first methodology used in this paper is the QFD, to determine the fundamental characteristics of our proposal. Then, with a Benchmarking analysis, we highlighted the most advantageous – top – and most disadvantageous – flop – solutions in terms of our product. The brand that emerged as the most suitable to meet the most influential characteristics from a customer perspective is Volkswagen. Subsequently, we proceeded using the tool of the SDE. Some features of different stylistic trends have been analyzed and merged to present our 7-seats, 4-wheel drive and 2-volume family car proposal, named “T-Golf”.