The article presents the main objectives of the issue of "Lexia", which aims at enhancing the most interesting and helpful contributions that semiotics can offer to contemporary digital marketing, also in a professional perspective. It also illustrates the main subjects of each essay included in the book, so as to provide a sort of tool for guidance in reading the volume as a whole.
Cinzia Bianchi, G.C. (2020). Introduction. LEXIA, 33-34, 7-11 [10.4399/97888255354261].
Introduction
Giovanna CosenzaCo-primo
2020
Abstract
The article presents the main objectives of the issue of "Lexia", which aims at enhancing the most interesting and helpful contributions that semiotics can offer to contemporary digital marketing, also in a professional perspective. It also illustrates the main subjects of each essay included in the book, so as to provide a sort of tool for guidance in reading the volume as a whole.File in questo prodotto:
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