Since his rise to the political stage in 2015, Donald Trump’s heterodox style of self- presentation has stirred heated metapragmatic debates within the American and interna- tional public: Was that “locker-room talk,” or abusive speech? Is his verbal irreverence an unacceptable defiance of fundamental principles of interactional ethics, or a brave at- tempt at reforming contemporary American speech by dismissing the epistemic inaccu- racy and moral hypocrisy of political correctness? This article engages these debates by analyzing an ingenious form of typographic parody that recently appeared on digital so- cial media. Modeled on Trump’s handwriting, the font “Tiny Hand” operates on multiple metapragmatic levels. First, the font’s childlike shapes establish an iconic connection be- tween Trump’s hand(writing) and his brain, which, incapable of adult reasoning, generates dangerously infantile political decisions. Second, as a replica of Trump’s handwriting, the font parodies the president’s habit of correcting journalists with handwritten marginalia, thus speaking back to his attempts at silencing the press. Third, Tiny Hand works as a counter-meta-parody of the president’s political incorrectness. Finally, by evoking the parodies of Trump’s allegedly diminutive hands (and implicitly small penis) that circulated during the electoral race, the font operates as an inside joke addressed at and indexical of Trump’s counterpublic.

The “Tiny Hand” of Donald Trump and the Metapragmatics of Typographic Parody / Donzelli, A. Powell Bugden, A.. - In: SIGNS AND SOCIETY. - ISSN 2326-4489. - STAMPA. - 7:2(2019), pp. 217-244. [10.1086/702567]

The “Tiny Hand” of Donald Trump and the Metapragmatics of Typographic Parody

Donzelli
Primo
;
2019

Abstract

Since his rise to the political stage in 2015, Donald Trump’s heterodox style of self- presentation has stirred heated metapragmatic debates within the American and interna- tional public: Was that “locker-room talk,” or abusive speech? Is his verbal irreverence an unacceptable defiance of fundamental principles of interactional ethics, or a brave at- tempt at reforming contemporary American speech by dismissing the epistemic inaccu- racy and moral hypocrisy of political correctness? This article engages these debates by analyzing an ingenious form of typographic parody that recently appeared on digital so- cial media. Modeled on Trump’s handwriting, the font “Tiny Hand” operates on multiple metapragmatic levels. First, the font’s childlike shapes establish an iconic connection be- tween Trump’s hand(writing) and his brain, which, incapable of adult reasoning, generates dangerously infantile political decisions. Second, as a replica of Trump’s handwriting, the font parodies the president’s habit of correcting journalists with handwritten marginalia, thus speaking back to his attempts at silencing the press. Third, Tiny Hand works as a counter-meta-parody of the president’s political incorrectness. Finally, by evoking the parodies of Trump’s allegedly diminutive hands (and implicitly small penis) that circulated during the electoral race, the font operates as an inside joke addressed at and indexical of Trump’s counterpublic.
2019
The “Tiny Hand” of Donald Trump and the Metapragmatics of Typographic Parody / Donzelli, A. Powell Bugden, A.. - In: SIGNS AND SOCIETY. - ISSN 2326-4489. - STAMPA. - 7:2(2019), pp. 217-244. [10.1086/702567]
Donzelli, A. Powell Bugden, A.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/787473
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